NBC@ IBC 2016 CONFERENCE
- September 20, 2016
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NBC@ IBC 2016 CONFERENCE
by Antia Ekanem
The International Broadcasters Conference (IBC) was held from 8th -13th September, 2016, at Rai Amsterdam, Netherland. NBC was there!
The Conference, which is the premier annual event for broadcast professionals in Amsterdam provided the much needed platform for broadcasters across the world to meet and learn from the most engaged players in the International broadcast industry in terms of content creation, latest digital technology, management and delivery of entertainment and news content worldwide.
The Plenary Keynote titled, ‘Mad Men, Mobile and Media: How today’s changing media landscape is affecting advertising, distribution and content strategies in TV and beyond,’ opened the floodgates to series of presentations.
The Director General, National Broadcasting Commission, Mall. Is’haq Modibbo Kawu, was at the forum to meet with some key players and manufacturers of the latest broadcast technologies. Critical Mass of the meetings held was in connection with the Commission’s monitoring activities and the digital switchover.
The DG, who has promised to improve and strengthen the Commission’s monitoring strategies and technique, met with MediaGuru, a company which offers large scale digitization services across the world; Axel Technology SRL, Italy; GATESAIR, France, which had on display, one of its latest TV Transmitters- the Maxiva ULXT with PowerSmart Plus, and Pinnacle Communications Ltd.
He also had extensive meetings with Alexander Gechtman of LiveU Ltd., MediaCast Network, amongst others. While discussing with some broadcast equipment manufacturers, the DG emphasised that the system that would best suit the monitoring need of the Commission, “is one that can record simultaneously, multiple channels, within a particular location or region, and also provide easy access to the materials when there is need to retrieve what has been recorded, for analysis.”
The DG used the platform to solicit for investors for the country. He encouraged manufacturers of broadcast equipment to see Nigeria as a fertile investment destination. Speaking with some broadcast development experts and equipment manufacturers, he stated that,” Nigeria is the biggest market in Africa. Opportunities abound. We have qualified and able workforce.”
He also canvassed for participants for Africast 2016, which is scheduled to hold at Sheraton Hotels and Towers, Abuja, from October 18-20, 2016.
The Six-day event attracted over 55,000 participants and exhibitors from more than 170 countries.